Huang Tianyuan, founded in 1821, has a history of 200 years.
At the beginning, Huang Qiting, a native of Cixi, Zhejiang Province, set up a zongzi stall in duting bridge, Dongzhong city. Zongzi is of good quality and good business. After several years of operation, they rented a small house at duting bridge and set up Huang Tianyuan cake Group shop. After a hundred years of inheritance and development, it has become a well-known "cake Group king".
In the 1930s, Huang Tianyuan entered Guanqian Street in Suzhou. After two renovations, he began to form a traditional shop appearance that remained unchanged for decades.
With the continuous changes of the market, customers have new requirements for space experience, so it is particularly important for more "time-honored Chinese brands" to seek survival and transformation in the new market environment. This time, Chao accepted Huang Tianyuan's entrustment to create a new space experience for Huang Tianyuan's new generation stores.
—— CHAO 设计合伙人 梁飞 王星
Puren, the younger brother of the last Chinese emperor Aixinjueluo Puyi, wrote the inscription "Huang Tianyuan cake Group king", the famous calligrapher Xie Xiaosi's "famous Chinese snack", and the famous calligrapher Yang Dingmei's "rice glutinous cake fragrance" above the entrance.
“ 01 作坊
Huang Tianyuan, one of the first batch of "intangible cultural heritage" traditional pastry production techniques in Jiangsu Province in 2009, inherits the century old traditional pastry production pattern of "shop in front of shop, shop in back of shop, and sell as you go". In addition, he also adds Suzhou style pastry production techniques exhibition area, "intangible cultural heritage" inheritor performance area, as well as various pastry self selection area, gift pastry Suzhou local products sales area and other functional areas Domain.
“ 02 历史
Space is not only a place where products are displayed, but also a place for cultural and historical heritage. Through the re carding of two hundred year historical brands, the cultural refinement of their important development nodes runs through the whole space.
“ 03 结构
As one of the representatives of Suzhou's most traditional cuisine, "Huang Tianyuan" cake Group is popular in the market. The large-scale pastry display device set up in the space is inspired by the wooden structure of traditional ancient buildings. In 26 large and small transparent acrylic boxes, nearly 800 classic pastry produced by Huang Tianyuan are placed. Under the reflection of stainless steel mirror on the top, a crisscross pastry world is formed. It is also a new visual communication under the new market and new crowd demand.
“ 04 技艺
Huang Tianyuan, as the first batch of "intangible cultural heritage" brand of traditional cake making techniques in Jiangsu Province in 2009, should inherit its cake making techniques in its space field. On the glass surface of the "intangible cultural heritage exhibition area", a series of cake making techniques are springing up in the space, so that the invisible techniques can be reproduced and inherited.
January Lantern Festival, February back-up cake, March Qingming group, April fairy cake, may Dragon Boat Festival dumpling, June xiezao group, July cowpea cake, August Shici group, September Chongyang cake, October pumpkin group, November winter solstice group, December sugar New Year cake. Huang Tianyuan's seasonal special cakes are very popular.
“ 05 言语
The greatest art in the world and the best weapon of conquest is language. Human progress and civilization begin with language communication. Words about Suzhou flavor can be seen everywhere in the space, which is the warmth that space gives people. Here, everyone can find the inner dialogue.